The next film from Eternal Sunshine's Michael Gondry tells the story of a down and out video store trying to maintain its traditions and survive the advancements of a cooperate America.
Jack Black plays Jerry who sleeps next to a power plant dreaming up plots and conspiracies against the government's evil empire. When a sabotage goes wrong Jerry's brain is magnetized resulting in a catastrophic visit to his best friend Mike's video store.
With all the VHS tapes erased the pair are forced to remake all the movies before the store owner, Danny Glover, returns from his spy mission thwarted at the main stream DVD store.
To the characters surprise, people love their versions of the film and pay ridiculous prices to have their favorite films parodied. Could this be the answer to the stores financial troubles? Will they make enough before the demolition deadline? Or will the entertainment industry crack down with the iron hammer of copyright laws.
To say the least the film was disappointing. It seems Gondry's stab at main stream cinema is filled with poor direction, a careless story, and a confused identity.
Mia Farrow and Danny Glover were tired and forced in their roles. Mos Def was "whatever" along with the other supporting actors. Thank goodness for Jack Black playing Jack Black or else all might have been lost.
Some elements of the story I really appreciated. I loved the tie in and inner cutting between the Jazz history lesson and the main story. I loved the creative mind of Gondry at work with the recreations of classic films. But unfortunately the heart of and soul of the story is a tired Hollywood formula that someone like Adam Sandler would follow not The Great Gondry.
Although flaked with laughter and creative concepts Be Kind Rewind leaves you anxiously wanting more and disappointingly empty on the drive home.