Be Kind Rewind
The next film from Eternal Sunshine's Michael Gondry tells the story of a down and out video store trying to maintain its traditions and survive the advancements of a cooperate America.

Jack Black plays Jerry who sleeps next to a power plant dreaming up plots and conspiracies against the government's evil empire. When a sabotage goes wrong Jerry's brain is magnetized resulting in a catastrophic visit to his best friend Mike's video store.

With all the VHS tapes erased the pair are forced to remake all the movies before the store owner, Danny Glover, returns from his spy mission thwarted at the main stream DVD store.

To the characters surprise, people love their versions of the film and pay ridiculous prices to have their favorite films parodied. Could this be the answer to the stores financial troubles? Will they make enough before the demolition deadline? Or will the entertainment industry crack down with the iron hammer of copyright laws.

To say the least the film was disappointing. It seems Gondry's stab at main stream cinema is filled with poor direction, a careless story, and a confused identity.

Mia Farrow and Danny Glover were tired and forced in their roles. Mos Def was "whatever" along with the other supporting actors. Thank goodness for Jack Black playing Jack Black or else all might have been lost.

Some elements of the story I really appreciated. I loved the tie in and inner cutting between the Jazz history lesson and the main story. I loved the creative mind of Gondry at work with the recreations of classic films. But unfortunately the heart of and soul of the story is a tired Hollywood formula that someone like Adam Sandler would follow not The Great Gondry.

Although flaked with laughter and creative concepts Be Kind Rewind leaves you anxiously wanting more and disappointingly empty on the drive home.
Reviewed by: shea
11 Comment(s)
Kim said...
Yeah... the movie was uneven to say the least. But for some reason I can't make myself hate it. The ending was so sweet and innocent- I love that bit of childlike wonder that's always in Gondry's work. I'm still unhappy that I shelled out 8 bucks for it, though.
Shea said...
I know what you mean by saying its hard to hate. There are plenty of movies I can't hate on because of the director or actors or maybe even the heart behind the movie. But for Rewind I just couldnt believe the drastic shift from quality...at least less then I expected.

Your right also about the childlike wonder.
Andy said...
I barely remember seeing the trailer and thinking it could go either way. Guess it was the wrong way.
Adam said...
I think the review is really low here - I mean, at least a 3. What hurt this movie the most was the trailer as it showed practically every 'sweded' film they made...

they needed another big film - somethin to anchor it on, I dunno - obviously we would have loved to have seen the Lord of the Rings etc.
Shea said...
I dont know Adam....the movie was so lost within itself. It just wasnt well made, acted, or thought out. I had to force myself to give it what I gave it. Mia Farrow was horrible. I dont know...i wanted to like it just because of what it was but for once I couldnt do it. The potiential was so high but never came close.
Tim Grant said...
It was no eternal sunshine, nor science of sleep, and yes I did see it, but overall i thought it was ver imaginative and fun.
Tim Grant again... said...
OK, so maybe there was a swiss cheese amount of holes, acting could have been better from the secondary players, and on top of that I'm a self-proclaimed sentimentalist, but the showcase of creativity, the seen satisfaction of those creating, and the idea of community that creating creates was enough to make me want more. The feeling that I have when creating something was on the screen and that's a big deal, because that's one of my favorite feelings. So I guess my thoughts of this movie are personal and most likely do not translate to a constructive opinion, but hell!
Here's a quick but more complete opinion.
Shea said...
Tim...that was the most beautiful comment I have ever read. By God...you are welcome to defend your guilty pleasures here any day of the week.
martha said...
nooooooooooooo.....!!

i so wanted this to be great. i still want to see it, but my expectations have definitely been lowered.
Just saw this. I guess I would have to agree with above posts. It's funny how some films make you hate hating them. I didn't really care if this film was good or not, but something about watching it I really liked it despite all its holes, and pieces I wish they would have added. I wish we had seen more sweded films, everyone but Black seemed half hearted, and the plot seemed watered down, but somehow I can't make myself not like this film.

I would rate it a blehratisticauh out of 5...
Troy said...
Started watching this movie last night, and was pretty excited to finally watch it. I love Jack Black. Anyhow about 20 minutes in I had to stop it. This movie SUCKED BAD!!! I wanted to love it, but it wasn't even close. I would give it a negative star while I would give the trailer about 4. Whoever mad the trailer is a friggin' genius. They made it look like it would be a good movie.